Abilene, TX  

325-672-2171 Contact Us
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About Us

West Texas #1 Boat Dealer in Abilene is the gateway to the best boating and fishing in The Big Country.

We are just 2 miles east of downtown at 1201 E. Hwy. 80. Our Tracker Boating Center is open Tuesday through Friday from 8 a.m.-5 p.m. and until noon on Saturday. Call us at (325) 672-2171.

Just down the street from our dealership is Frontier Texas! a 14,000 square-foot western heritage center brings the Old West to life. About 5 minutes away from us it the Abilene Zoo with over 1,000 animals representing 250 species.

The Big Country is home to big fishing and boating opportunities. O.H. Ivie, 80 miles south of our dealership, is popular for trophy largemouth bass. The evidence is the remarkable number of entries into the Toyota ShareLunker program. Bass weighing over 13 pounds are eligible for entry and the lake has a reputation for those big catches. O.H. Ivie is popular with tournament anglers for a big reason.

Lake Coleman, about 40 miles to the south, is a popular destination for fishing and especially watersports. Lake Phantom, 10 miles to the north, offers good fishing for largemouth bass, crappie, white bass and catfish.

We are West Texas’ #1 boat dealer as the place to shop for the area’s largest selection of boats from the #1 boat builder in the world.

Available brands:

  • Tracker
  • Nitro
  • Sun Tracker
  • Regency
  • Tahoe
  • Mako Inshore Boats
  • Bad Boy Buggies
  • Mercury, MerCruiser
  • Lowrance
  • Humminbird
  • MotorGuide
  • Minn Kota
  • Ascend Kayaks
  • TrailStar Trailers

Our services:

  • Urgent Care Repair
  • Certified Mercury Repair
  • Routine Maintenance with Every Service
  • Free 34-Point Inspection with Every Service
  • Professional Accessory Installation
  • Winterization Service for All Brands
  • Trailer Service
  • General Boat Service and Repair
  • Boating Accessories
  • New Boater Education
  • Used Boats/Pre-Owned Boats
  • We Take Trades


Home of America’s Favorite Boats

  • Brands from the #1 Boat Builder in the World
  • #1 Mercury Outboard Dealer in the World
  • More than 90 locations coast-to-coast

Proven Quality Backed by a Leader

  • Quality construction backed by some of the best factory warranties in the industry
  • 12 NMMA CSI awards for Excellence in Customer Satisfaction in the last 3 years
  • 40-year heritage, introduced the first ready-to-fish boat, motor, trailer package in 1978

Fair Pricing & Good Deals for Everyone

  • Nationally Advertised NO HAGGLE NO HASSLE pricing
  • No commission sales staff for no-pressure shopping
  • VIP discounts on Bass Pro merchandise for up to 2 years FREE with every boat purchase

In-House Financing

  • We offer specialized financial services for boats and other outdoor products

Convenient Quality Service

  • Factory-authorized service at hundreds of dealerships nationwide
  • Mercury-certified engine service at more than 4,000 locations

Award-Winning Customer Service

  • Every location is a 5-Star Marine Certified Dealer
  • Award-winning customer service culture



5-Star Certified Boat Marine Dealership

1201 E. Hwy 80
Abilene, TX 79601
Tue - Fri
8:00 AM
5:00 PM
8:00 AM
12:00 PM
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